Since its founding, Google has been testing and tweaking its search algorithm to make it much more user friendly for its users. Google wants its users to find the best content that is available on a topic on its first page search. This forces content marketers and webmasters to produce quality content and offer an excellent user experience, in exchange Google will rank their content higher in the search engine and send loads of free traffic to it. This is also why SEO is highly important when creating a new site. If you are looking for a great Search Engine Ranking Service I would check out my friend, Greg Wilson from ypick.me!
Why You Should Use SEO in Your Business
So why should you even use SEO? If you’re not using SEO for your business yet, you should think again. Here are four main reasons:
Unlike other forms of advertising such as pay per click (PPC), social media marketing and others, SEO allows webmasters to get a decent return on investment. Although social media is important for your brand, your organic presence online is just as important – if not more – as it makes you look like an authority if you rank highly for a competitive keyword in your niche.
2.Search Engines Dominate Market Share
Many consumers are looking towards search engines to provide them with search results that contain reviews on products before they make a purchase. This will only increase and it won’t be long before everyone is doing it. If your business has good reviews on Google, it will likely lead to converting visitors into customers, thereby increasing your revenue. Without this free traffic, your competitors will take a majority of your visitors and turn them into their customers instead.
3.Your Competitors are doing SEO, so should you!
As discussed above, your competitors are doing SEO, so why shouldn’t you? SEO continually changes (as we will discuss below), but if you are not keeping up to date with it, your competitors are and therefore are probably converting visitors to customers on a much larger scale than you. This is a simple fact. Don’t let your business lose customers to your competitors.
4.Rise of Mobile Traffic
Mobile traffic has become increasingly important in the last few years as the internet on mobile phones has become commonplace. This opens a whole new avenue for business owners – particularly those who have a location based business (for example, a coffee shop) – as they can utilize techniques to optimize their content for local searches.
Now that you know why you should use SEO in your business, we will now look at what the future holds in store for SEO. It is important to keep up to date on changes in SEO, and that is what we are going to talk about in the next section.
Future of SEO
So what is the future trend of SEO? Of course no one can say for certain, but by observing trends that have occurred in the past, experts are able to determine what Google intends to do, which gives webmasters the advantage of foresight when they’re SEO optimizing their blog posts. All webmasters who care about getting free traffic from Google, should stay up-to-date with the changes that go on in the industry. This will give them an edge over the competition.
With that said, here’s a list of some of expected changes to SEO that has a high chance of occurring during 2017 and how you can take advantage of each change:
1.Digital voice assistants
Digital voice assistants like Siri, Alexa and Google are becoming more and more advanced because users are increasingly using their voice to conduct a search. The reason why many people use voice search is because it is much easier, especially when you’re on the move. So what does this mean for you? It means that you should look at optimizing your keywords so that voice search is able to display your blog on the first page. For example, a user that is looking for a McDonalds in New York would type in “McDonalds in New York” where as a user conducting a voice search may phrase their search as a question like “Where is the nearest McDonalds in New York?”. You therefore have to modify your headings accordingly.
Google is now providing direct answers to questions, for example when you type in “what is a bath?”, the first result shows the definition of a bath. Before it used to show results relating to your search, but now Google is clever enough to distinguish what is and what isn’t a question. Another example is when you type into Google how to cook a certain dish. Instead of giving you search results, it again recognizes you typed in a question and gives a direct answer. In this case it would be a recipe. So how can you turn this into an advantage for yourself? You will have to publish high quality content that answers common questions that people are google for in your niche.
3.Optimize For Mobile
As stated before, more and more search engine users are conducting a search using a mobile device. So in 2015, Google changed their algorithm once again. It was called “mobilegedon”. As the name suggests, they penalized sites that were not mobile friendly. As more users are connected to the internet via mobile devices, it has become more important for webmasters to make sure their site is responsive in 2017. Searches from mobile may even overtake searches conducted on traditional desktop laptops and PCs. For businesses, having a website that is mobile friendly is extremely important if they want to stay relevant in 2017 and beyond, as traffic from mobile devices is not slowing down any time soon. In other words, mobile matters!
Now that you know the importance of SEO and where it is heading, don’t let your site be penalized by Google. It is time to take action and implement SEO tactics so that you are one step ahead of the competition and your business stays relevant in the long term.