iPad is the new iMac
07-Feb-10
People who have an Apple laptop and use it on a daily basis for work and leisure hoped the iPad would look like this:
and then, they discovered it was a “big-size iPhone” and got all sour and whiney.
Because they thought it was meant for them. They thought the iPad would be targeted at the “early adopter” and “power user” markets, as often the case with new Apple machines (e.g., the first iPod, or the MacBook Air). They don’t want to understand that for Apple, it makes more sense at this stage to convert new customers from the crowds who use their old Windows machines to surf the web and check their email a few minutes a day. That is, to seduce happy iPod users to switch for a (simpler, cheaper, familiar) Mac.
Those Mac users often advise their non-geek friends and family to get an iMac as their next computer because it’s powerful enough for their home use, the screen is great, and the price reasonable all things considered. Meanwhile, people get more computer-literate, computers evolve, and the iMac is not for “beginners” anymore.
So, Apple’s strategy for the iPad is to go deeper and attract those who are not ready for an iMac just yet.
iPad is the easy-to-use, all-in-one, computer for the masses.
iPad is the new iMac.
