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Search Engines Are Important!

Search Engines Are Important!

Since its founding, Google has been testing and tweaking its search algorithm to make it much more user friendly for its users. Google wants its users to find the best content that is available on a topic on its first page search. This forces content marketers and webmasters to produce quality content and offer an excellent user experience, in exchange Google will rank their content higher in the search engine and send loads of free traffic to it. This is also why SEO is highly important when creating a new site. If you are looking for a great Search Engine Ranking Service I would check out my friend, Greg Wilson from ypick.me!

Why You Should Use SEO in Your Business

So why should you even use SEO? If you’re not using SEO for your business yet, you should think again. Here are four main reasons:

1.Cost Effective

Unlike other forms of advertising such as pay per click (PPC), social media marketing and others, SEO allows webmasters to get a decent return on investment. Although social media is important for your brand, your organic presence online is just as important – if not more – as it makes you look like an authority if you rank highly for a competitive keyword in your niche.

2.Search Engines Dominate Market Share

Many consumers are looking towards search engines to provide them with search results that contain reviews on products before they make a purchase. This will only increase and it won’t be long before everyone is doing it. If your business has good reviews on Google, it will likely lead to converting visitors into customers, thereby increasing your revenue. Without this free traffic, your competitors will take a majority of your visitors and turn them into their customers instead.

3.Your Competitors are doing SEO, so should you!

As discussed above, your competitors are doing SEO, so why shouldn’t you? SEO continually changes (as we will discuss below), but if you are not keeping up to date with it, your competitors are and therefore are probably converting visitors to customers on a much larger scale than you. This is a simple fact. Don’t let your business lose customers to your competitors.

4.Rise of Mobile Traffic

Mobile traffic has become increasingly important in the last few years as the internet on mobile phones has become commonplace. This opens a whole new avenue for business owners – particularly those who have a location based business (for example, a coffee shop) –  as they can utilize techniques to optimize their content for local searches.

Now that you know why you should use SEO in your business, we will now look at what the future holds in store for SEO. It is important to keep up to date on changes in SEO, and that is what we are going to talk about in the next section.

Future of SEO

So what is the future trend of SEO? Of course no one can say for certain, but by observing trends that have occurred in the past, experts are able to determine what Google intends to do, which gives webmasters the advantage of foresight when they’re SEO optimizing their blog posts. All webmasters who care about getting free traffic from Google, should stay up-to-date with the changes that go on in the industry. This will give them an edge over the competition.

With that said, here’s a list of some of expected changes to SEO that has a high chance of occurring during 2017 and how you can take advantage of each change:

1.Digital voice assistants

Digital voice assistants like Siri, Alexa and Google are becoming more and more advanced because users are increasingly using their voice to conduct a search. The reason why many people use voice search is because it is much easier, especially when you’re on the move. So what does this mean for you? It means that you should look at optimizing your keywords so that voice search is able to display your blog on the first page. For example, a user that is looking for a McDonalds in New York would type in “McDonalds in New York” where as a user conducting a voice search may phrase their search as a question like “Where is the nearest McDonalds in New York?”. You therefore have to modify your headings accordingly.

2.Direct Answers

Google is now providing direct answers to questions, for example when you type in “what is a bath?”, the first result shows the definition of a bath. Before it used to show results relating to your search, but now Google is clever enough to distinguish what is and what isn’t a question. Another example is when you type into Google how to cook a certain dish. Instead of giving you search results, it again recognizes you typed in a question and gives a direct answer. In this case it would be a recipe. So how can you turn this into an advantage for yourself? You will have to publish high quality content that answers common questions that people are google for in your niche.

3.Optimize For Mobile

As stated before, more and more search engine users are conducting a search using a mobile device. So in 2015, Google changed their algorithm once again. It was called “mobilegedon”. As the name suggests, they penalized sites that were not mobile friendly. As more users are connected to the internet via mobile devices, it has become more important for webmasters to make sure their site is responsive in 2017. Searches from mobile may even overtake searches conducted on traditional desktop laptops and PCs. For businesses, having a website that is mobile friendly is extremely important if they want to stay relevant in 2017 and beyond, as traffic from mobile devices is not slowing down any time soon. In other words, mobile matters!

Now that you know the importance of SEO and where it is heading, don’t let your site be penalized by Google. It is time to take action and implement SEO tactics so that you are one step ahead of the competition and your business stays relevant in the long term.

 

3 Essentials to Internet Marketing Program Analysis

3 Essentials to Internet Marketing Program Analysis

When checking out an Internet Marketing program analysis there are 3 key elements a program should contain before you consider joining. You need an internet marketing program that provides tools, guidance, expert advice and on-going support.

1. Training

Does the program offer training? If not don’t even consider it, when conducting Internet Marketing program analysis. There are so many concepts and nuances to Internet Marketing that training is critical. You need a program that provides current training material. This industry changes all the time and it is important to be knowledgeable about the latest concepts and techniques.

The training materials should also be valuable, they should be pertinent to content and concepts that will make you successful. What different mediums is the training offered in, is it not just offered in document form, are there webinars and recorded sessions as well. The more variety here will indicate how much effort the program puts into it’s training program. And last but not least are the training materials easily accessible and available.

2. User Forums

Another valuable feature you should be looking for when performing internet marketing program analysis is user forums. User forums are a great barometer for how successful an internet marketing program really is. This is actual discourse with users of the program, their actual experiences, concerns and questions.

You want a program that has an active forum, with a good deal of participation and contributions. It is very beneficial for program newbies and more experienced marketers to share their insights and help each other resolve questions or queries they might have. You also want to make sure the forum is a searchable database, there will be lots of valuable information on all areas of internet marketing which you can leverage to help ensure your success.

3. Access to Program Founders/Experts

When doing Internet Marketing program analysis, one key element with a legitimate successful internet marketing program is if the founders of that program are truly experts in their field and are committed to ensuring your success. Typically this will translate into their active involvement in the program. The founders will be providing constant updates and support, usually via email.

They will also make themselves available for personal coaching. Where they will be active in the user forums and will also allow direct communication with them, again usually via email or some personal messaging medium. This is a very valuable support structure essential to your success. This not only indicates that you were not sold a bill of goods but that the founders are in this for the long term and truly want to see you succeed.

My home page will provide you with a great recommendation for one program to use as your baseline for Internet Marketing program analysis.

Reverse Spam?

Reverse Spam?

very few days, I receive an email asking me to “exchange links” with another website. Usually, they are emailing me out of nowhere and asking me to put a link from one of my sites to theirs. When I look at their sites, all they have is advertisement (usually Google AdSense), sometimes a little bit of fake content (but not often), and a few pages of links back to the people who link to them.

Google frowns upon this kind of websites, and they usually end up not getting any PageRank at all in the end. PageRank is the measure of how good your website is, based on who links it, and it is the basis of the Google algorithm. In short, the more incoming links you get, the better your site is supposed to be.

Now, I don’t want to spam people, but I would love to have more traffic going to my domain names registration service Z-Names.com. It is a very advanced service, with all the options the geeks need and a very powerful administration panel to control your domains. Meanwhile, it is very simple to use even for people who are not experts in web stuff and just want a domain name for their blog or their small business. It is backed up by eNom.com, one of the largest and most trustworthy registrars in the world, yet the prices are much much lower than at eNom. Actually, prices are similar to GoDaddy.com. And all you need in included in the price of the domain, including email and email redirections (if you want to use Gmail for example).

So, my idea is that instead of spamming people who don’t know me and ask them to put a link on their website, I will ask visitors of this site. That means *you*. It is not about Google, but about real people who refer real people. If you have a blog, or a homepage, or an email signature, or a Flickr account, or anything where you can link from, and you want to help me spread the word about Z-Names, you just have to put the line of HTML below and let people know. What is in it for you? Not much, but you will make the people who buy a domain name at Z-Names thanks to you happy. And all it takes is a link from your website.

Here is the link to insert:

<a href="http://www.z-names.com/">Cheap domain names</a>

If you add the link to your blog, please let me know in the comment, and make sure to post the link of your page too.

Thank you.

(N.B.: I am pretty sure there won’t be any comment EVER to this post, but if I don’t ask, I will never know…) :)

Google Apps Gmail + Google Toolbar

Google Apps Gmail + Google Toolbar

I have been using Gmail for years, straight from when it started, and I was redirecting my domains names to my main Gmail account. Then a few days ago, I decided to make the switch and start using Google Apps so that I would have all the services attached to my own domain. But the the default Gmail button on the Google toolbar for Firefox always go to gmail.com rather than my domain. Also, it opens to http:// rather than https://.

So finally I found online how to fix this:

Open the Options of the (latest version of the) Google Toolbar, go to buttons, select the Gmail button, click edit, then click the “use the advanced editor” link. It opens a page with the code associated with this button and you can change all the “http://mail.google.com/mail/” into “https://mail.google.com/a/yourdomain.com/”, save and close. This also changes which mail archive it will search into when you look for an email directly from the toolbar.

I didn’t find how to make my own domain open a blank email message when I click a “mailto:” link on a website yet. So far, it is always trying to open Gmail for my main Google account. If anyone knows how to fix this, please comment below. Thanks.