This should make Jul smile, because he loves the Sopranos, he loves guerrilla marketing (and he loves when I link to him here).

Anyway, HBO started advertising for the new upcoming unreleased (final?) episodes of the Sopranos. And because their target audience is mature and has a brain, they couldn’t just do billboards… Instead they did something very cheeky involving a bit of buzz.

(little plug: actually, these guys are my personal preference when it comes to guerrilla marketing and buzz.)